It’s funny how until something affects you, you don’t begin to become passionate about it. Before my son was diagnosed with plagiocephaly and torticollis, I had zero idea of what those terms meant. Now, I want to share my knowledge. My goal through our adventures with the @docband and plagiocephaly is to educate others on the condition. Insurance companies are starting to get in board with coverage, but some (like ours) still believe it’s purely a cosmetic issue and won’t cover the expensive cranial band. With the Back to Sleep campaign, nearly 47% of babies have some form of plagiocephaly. If not treated, the little one could have future issues with jaw alignment, glasses and bike helmets not fitting properly, and even some developmental delays. I feel it is my duty to bring awareness about this condition.